The Elevate Media Podcast
Join Chris as he chats with successful business owners and entrepreneurs and shares his own lessons and successes of building Elevate Media Group.
His mission is to help coaches bring in more clients through video podcasting and content creation so they can elevate their brands and become the experts in their industries without all the time spent doing it.
The Elevate Media Podcast
So You Want to Start a Podcast? A Roadmap to Launching with Confidence and Success
Ever felt overwhelmed by the idea of starting your own podcast? Don't worry, we've got you covered! In this power-packed episode, we reveal the essential elements to consider when venturing into the world of podcasting. From identifying your niche and target audience to investing in the perfect equipment, we'll walk you through the nitty-gritty of setting up a successful podcast. Plus, we'll help you brainstorm the ideal name to make your show stand out in the crowd.
But wait, there's more! We also dive into the logistics behind launching your podcast like a pro. From selecting the right categories to ensuring your show title is legible on small screens, we share valuable tips to make your launch process a breeze. Moreover, we discuss the significance of having three to five episodes and a trailer ready for the big day and the advantages of batch recording. Get ready as we equip you with everything you need to start your podcast journey with confidence and excitement!
This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.
===========================
⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/
⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application
⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.com
Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.
Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer
Welcome to the Elevate Media Podcast with your host, Chris Anderson. In this show, Chris and his guests will share their knowledge and experience on how to go from zero to successful entrepreneur. They have built their businesses from scratch and are now ready to give back to those who are just starting. Let's get ready to learn, grow and elevate our businesses. And now your host, Chris Anderson.
Speaker 2:All, right now I want to walk you through just some logistics of podcasting, things you're going to have to decide on, think about as you're setting every show and getting things ready to launch. We're just going to kind of walk through it. I'm going to explain some of it And, of course, if you have questions, feel free to reach out. You can email us at support at elevate-media-groupcom and we'll answer those. But so, yeah, let's dive into this. On your show, you're going to want to think about your niche. So, obviously, who are you talking to and what you're talking about? What problem are you going to solve for that audience member when they come listen to your show? It's super important. You talk to a specific audience member, just like your business. Who are you selling to? What products you offer? It's the same thing. And if you haven't started any of that is if this is your first step. You really want to think about who you're speaking to and what problem you're helping them solve through the episodes on your show. So that's the most crucial thing because everything can build off of that. And then you have to think about your equipment, obviously your microphone, so there's lots of different types out there. You can obviously start with just your phone and a pair of headphones that plug into it with a microphone, or even Apple AirPods. People start with that, so that's definitely an option. You then can go and condense or dynamic mic route based on your setup and your situation. Most of the types for podcasters condenser are going to make more sense. I started with a $60 mic on Amazon the Fafine mic and I upgraded to the Shure USB and XLR capable microphone And I love it. You could definitely tell a difference with the quality of it. So that is just something you have to research and, based on your budget, what you can afford. So, with video, we highly recommend you doing a video show, so collecting the video and the audio, not just for the audio for the podcast platforms, but a video so you can create content for social media, so you can grow organically, because video helps you grow so much better. It's proven, it's backed by science and research. It's there, it's showing.
Speaker 2:People choose video and show up on camera, build better audiences, easier and simpler, and they also build better trust. And it's just not that you can't build without video. Don't get me wrong. You can, for sure, 100%. Video just makes it easier, simpler, because people can see you as well as hear you, and it just helps people build trust better. So if you're doing video, you can start with your shirt, the webcam from your laptop. You don't have to invest in anything crazy for that until you're ready to where then you can invest in an external webcam. So what I'm using right now that you're seeing me through is a Logitech 4K Brio webcam. I think it's around 200, maybe a little bit more than $200 for this 4K, but it does exactly what I need to do Good crisp video without spitting thousands and thousands. On the next option, a DSLR camera, so like a Sony A600 or A7S I think it's a new one which is like a very high end video recording camera, and that's something you can upgrade to. But if you have the budget to do it, go for it for sure. But there are a lot of other things you have to think about when it comes to DSLR setup that you have to have for to be able to work well in your studio.
Speaker 2:The only other thing I would mention is think about your lighting. So you can see by me, i have some LED lights to light up the back backstage behind me here I have two Elgato key lights up ahead here, coming down and keeping the shadows off my face, and then I have two hue little lights in front of me on my desk to help, just illuminating again, give a good, clean, crisp video. So those are the things you can think about. There are definitely lower end investment lights you can start with. I started with a I think it was a $50 ring light and it worked. It worked real well, but worked to the point, thankfully, that I'm able to invest into the next kind of level of equipment And there, even for me there's another step up. There's more I could do technically, but you, it comes as you grow and with your needs. So that was just another kind of tidbit about lighting. So that's the tech things. You don't need a big soundboard or a mixer or anything like that. I you can upgrade that as you go, since you're just starting out. So use what you have or invest with what you can on equipment and just start there. Just start is the key, what you're doing, which I'm proud of you for doing, because that hinders a lot of people.
Speaker 2:All right, moving on the logistics, so by now you might already have a name for your podcast. If not, that's okay too, now with a name that you either want it to be something that's really makes people really think what does that mean? and want to listen because of that, or make it super specific. Now I recommend being really super specific on the title. It's a lot simpler to grow something when it's very clear what it means and what it's about. Same with your description. So, whatever it is, whatever you do, just keep it short and to the point. And again, that goes back to knowing who your audience is and who you're speaking to.
Speaker 2:And then your hosting site. Now these links a lot of them and they're marked. This one isn't right here, but throughout the rest of the program here are marked. These are affiliate links. We are affiliated with them, so we see a little bit of kickback from it, and I think most of them give you a discount as well or some sort. So just so you're aware. But we love Buzzsprout as a hosting site, not just because we're affiliated with it, because we've I personally have used it. We've set so many other clients up using Buzzsprout. It's just so simple, so professional, gets you in all the directories super easily and it just customer service is amazing. Can't say anything negative about it and I've used a handful of others.
Speaker 2:So Buzzsprout is a hosting site. That's where you'll put all your information, and the in your episode will be uploaded there and that will then disperse it to the directories, which is Apple, google Podcasts, spotify, pandora, all like 15 of them. So it'll take care of you there. And with that, you've got to think what are my top three categories? Is it going to be business, is it going to be relationships, health, and there's a drop-down list and you get a pick from those choices what yours are going to be. The first one is what Apple takes, so that's got to be your bread and butter category, the main thing that your show's about. Okay, so you just pick those and, based off what you're talking about, who your audience, what your audience categories, what they're searching and picks that way.
Speaker 2:And then your artwork. Now, down below in this program module, you'll see a thing where resources are located and you'll see one for Canva. So that's a platform that you can create media, artwork, many different other tools, digital, digital media, tools that you can use for your podcast. So artwork is important and you can use that link to to get in Canva and start creating something. They have a lot of great templates.
Speaker 2:A big thing with artwork is that you want the name of the show to be big, lettered front and center and easily legible. You don't want some fancy tags, you want because you gotta think podcast artwork is going to be really small when people are searching. So you want that name to be able to be seen and read when they're scrolling through. And then you want it to pop somehow, whether it be colors or something of that. But you've got to have it contrasted. So the title is the most important thing to be seen and then you can have, like, maybe a tagline or like with your host, chris Anderson, but that doesn't have to be as prevalent. The title needs to be seen at a smaller ratio. So think, remember that when you're creating your artwork.
Speaker 2:And then you've got to think about your show type. Are you doing it solo or you can do every episode just you talking to the camera, to the audience. Nothing wrong with that interview style is going to be solely you interviewing guests. That's what I've done and it's been amazing. I've thousands of hours talking to people some haven't won out, but just being able to learn from. And then there's a hybrid. We have clients that do both the interview and then, later in the week, they do a short, condensed version of what they took from the episode, or what they thought of the episode, or their whatever their take. So you can do that as well.
Speaker 2:Just again, go back to your who your audience is, what they want, what they're going to get the best value from. So then we're moving to preparing for the launch a little bit, and again, this is really high level, but you're going to want to have three to five episodes uploaded in Buzzsprout or in your host site, ready to go for launch. Okay, ready to go all on the same day. So launch day is whatever April 1st. You're gonna have three to five episodes plus your trailer, which is episode zero, all in there, ready to go because why, as you're building your launch team and when you launch, they're going to be able to go follow the show, listen to one and they're oh, this is amazing They want to listen to others. They're going to leave your rating review and, because people are listening to multiple things, not just one episode over in the next couple days, is going to push you higher in the ranking. So it's going to help you get to new and noteworthy, going to help you get into that top 10% globally listen to show. So that's why it's important to have a little bit there that people can really listen to during that first week and then start getting consistent releases from you. And that's where it comes to.
Speaker 2:You got to think about your recording schedule and your release schedule. Are you going to release once a week, twice a week, every day? I highly recommend not doing that unless you really have the bandwidth and teams to do a lot of other stuff. We really recommend batch recording if you have the ability and time and space and your calendar to do so. Me personally, again, i take the first Tuesday of every month and I record four to eight episodes and then I send it off to elevate my our production team. They edit everything, they create content, boom done. And it's so nice. It's so nice to be a month, two months ahead and not have to worry about anything. Same with you, if you're batch recording, maybe you have to still edit, but you can pick a day maybe to record five episodes a Saturday, one Saturday month, two days a month, record a bunch and then pick a day or two to edit. Pick a day that maybe it's the first week of the month you just focus on that all this podcasting things and you done. But then you're done for another three weeks until you're to the point where you can reach out to us and say I need somebody to edit my episodes and create content for them so I don't have to.
Speaker 2:So really utilize your time block, batch, record and then set up, figure out how often you want to release. But consistency is key. Stick with it. So do something. It's better to add episodes in the future than take away. So start with one a week and maybe get to the point where you can outsource. You're like, hey, let's do two a week now. Okay, you're, they'll love it because they're getting value more now, instead of we're getting three and now we're getting two, or one, or we're in two. We were getting two and now we're getting one. So think about that, because if you're doing it, you're on your own. It is a time commitment. You are going to put some serious time putting out a quality show. So just think about your recording and release schedule.
Speaker 2:And then get guest acquisition. If you are bringing guests on the show, think about where you're getting them facebook groups you can go on to and say, hey, let's, i have this show. We're talking about this. I'm looking for guests who have x, y, z. A lot of people, excuse me, reach out. That's a great place to start, and you got other platforms like podbooker, matchmakerfm, guestio is a newer one, and those are all great places to look for really good guests. That's where I started doing and now, thankfully, just how the show has progressed and you're going to get there too.
Speaker 2:I have two or three people email me every day about I have this guest for your show. Would this guest be a good fit for your show? hey, do you think I could be on your show? so you'll have to then kind of filter through that eventually. But to start out groups and these platforms and then, when you do have people start reaching out to you because you will, because you're going to put out a good quality show, we've provided some email templates below links here as well, saying hey, thanks for reaching out. Would love to consider that. Here's my guest intake form. Just fill this out. If you could give me a little bit more information, we can look through it and then we can go from there and then from that what we do is that gets sent to the person they filled out. Team looks over it. Hey, they're probably not a good fit. So then we have a email template for people who we declined to be on the show and then we have one that accepts and if they're accepted it's a whole run down. You'll see it. And then we give them the scheduling link to find their spot on the calendar and a link to connect with me.
Speaker 2:Just keep it simple. Templates. Do that and then editing. So just continue to hone that skill so you can cut down on some of the time templates, shortcuts, things like that and then, once you're ready to outsource, you can reach out to us. We'd love to assist you take over that editing and content creation from each episode for you to give you a lot of time back. So this is the logistics part, just high level. Please again reach out to us if we can ever help you. Support at elevate dash media, dash group calm and, yeah, love to help you out thank you for listening to the elevate media podcast.
Speaker 1:Don't forget to subscribe and leave a review. See you in the next episode.
