Transforming Passion into Profit with Franchising Wisdom

Unlock the secrets to entrepreneurial success with John Hewitt, the mastermind behind Jackson Hewitt and Liberty Tax, as he joins us on the Elevate Media Podcast. John reveals how his father's relentless spirit guided his path, despite early setbacks. He shares valuable lessons on learning from mistakes and the critical role of resilience, using real-life examples of legendary entrepreneurs who overcame multiple failures. In this episode, you'll gain a comprehensive understanding of the franchise model and how it offers a proven system for franchisees to follow. John also provides essential strategies for navigating the challenges and reaping the rewards of entrepreneurship.

Discover the keys to building a successful business, emphasizing the importance of capital and the right skill set. John discusses the high success rates of franchisees, with many achieving millionaire status, and how novices can often outperform seasoned professionals in seasonal businesses like the tax industry. We delve into the growing influence of the Hispanic demographic on business trends and the strategic advantages of franchising. Plus, John shares his top three pieces of advice for aspiring entrepreneurs: find a passion, work hard, and persevere. Whether you're an early retiree or just starting, this episode offers invaluable insights and inspiration to fuel your entrepreneurial journey.

Chapters

• 0:00 Journey to Entrepreneurship
• 12:44 Franchise Success Strategies and Trends
• 28:22 Franchise Strategies for Changing Demographics

Transcript

Speaker 1: 0:00

Welcome to the Elevate Media Podcast with your host, chris Anderson. In this show, chris and his guests will share their knowledge and experience on how to go from zero to successful entrepreneur. They have built their businesses from scratch and are now ready to give back to those who are just starting. Let's get ready to learn, grow and elevate our businesses. And now your host, chris Anderson.

Speaker 2: 0:27

Welcome back to another recording of the Elevate Media podcast. I am Chris Anderson, your host, and today we're going to be learning a lot from an individual who's had multiple, multiple successes in business, and if you've heard of any tax companies by the name of Jackson Hewitt or Liberty Tax, well, you're about to be able to learn from the man who was responsible for creating and having those businesses be as successful as they are so excited to have John Hewitt on the show today. John, welcome to the Elevate Media Podcast.

Speaker 2: 1:03

Chris thanks for having me Absolutely so lots that you've done in your career, right Jackson Hewitt Liberty Taxes. Now you're doing loyalty brands. What got you started in entrepreneurship from the beginning?

Speaker 3: 1:21

I give all the credit to my dad, my dad frustrated entrepreneur. He I was born while he was a freshman at Michigan State. He had three more children before he graduated and we were poor and he always wanted to be an entrepreneur. But it wasn't until I was 20 years old and he was a CFO of a public company. He called up H&R Block and tried to buy a franchise. So that didn't work. They were already had opened a company. They were going to open a company office in the city that we lived in. So it took him another 10 years and finally, in 1981, he convinced me to leave H&R Block and build the first tax software for an Apple computer. So by then I was 30 years old. So it took him until I was 30, but I give him all the credit for dragging me out of the corporate world.

Speaker 2: 2:22

That's really cool and you know, I think parents, they can have such a big impact. You know my dad. He worked a corporate job. He still is, you know, to this day right now, you know, I think, 35 years or more in the same company, and so I didn't necessarily learn the entrepreneur side from him, but I learned the hard work and sticking with something even when it's not as glorious, for you know, the goal that you want to achieve, and his was to provide it for a family to make a difference in that corporation. Um, and so you know no, it wasn't directly for compared to business and entrepreneurship, but like has been a big tool for me to stepping in uh to this world in 2020, um, where I was about uh 28 at the time 29, excuse me and so, kind of around the same time you got started back in the day, did your dad give you any good I don't know trinkets of knowledge that you carry with yourself today as you're growing and building businesses?

Speaker 3: 3:24

You know most of the, there's no school in America on how to be a CEO, and my dad was a CFO, not a CEO, so I've learned through the school of hard knocks. You know, I've been a CEO. On the 14th of this month I'll be a CEO for 42 years and most of the lessons I've learned is by all the mistakes I've learned. They say the people that are the most successful have made the most mistakes. So I've made more mistakes than almost anyone.

Speaker 2: 3:59

Yeah, being super early on my journey, I can tell you that's true. And those, those learning moments, uh, they don't necessarily always feel good in the moment but, uh, thankful for them because they made us better and, and you know, brought us to that next level kind of thing. Um, you know, as people are starting their businesses or trying to figure it out, you know, sometimes the first business endeavor doesn't work, the second doesn't work. You know, sometimes the first business endeavor doesn't work, the second doesn't work. You know, even multiple after that, um, what's the difference, you know, in succeeding and not succeeding in a business from your perspective?

Speaker 3: 4:36

well, I think it was walt disney that went bankrupt like three times before, three to five times before he finally made it. So the key is perseverance. I did an hour presentation about a month ago on what it takes to build great companies and I came up with about a top 10, but it was actually 12 different things and there are many different things to build great companies. But to be successful in a personal relationship or in a business, it's the key thing is perseverance. God doesn't put anyone here to skate through. We all face adversity and the winners just get up every time and keep going.

Speaker 2: 5:25

Yeah, yeah, yeah, I agree with that 100%. You know, playing sports growing up, you know, now in the entrepreneurship world and having different connections with who are successful, who are just starting out, like it, all kind of shows that same thing. And now with the Olympics, you know we're recording this while the Olympics are going on just the perseverance that gets people to success, and I think it can't be forgotten that that's a huge trait that you have to either have or build or get to get to those next levels in business.

Speaker 2: 5:56

But you know I like the perspective and the position you come from as franchise right. So can you explain for someone who might not understand what a franchise is for, for those listening.

Speaker 3: 6:08

Yeah, as a franchisor that has I brought in fifty two hundred franchisees, so I've changed tens of thousands of people's lives. My job is to give you the best system in our industry and if I do my job, your job is to take that system and implement it in a certain area that you acquire. You acquire the rights to use our system, license those rights in a certain area. So that's the relationship that is we develop the system, we develop the processes, we develop the name, we maintain quality. Your job is just to to go out. It's sort of like I I drive up a bus to your house and your job is to get in and drive the bus. Don't tinker with the engine or don't tinker with anything, Get in and drive the bus.

Speaker 2: 7:06

Yeah, I like that, and do you find that? So maybe someone's trying to start a business and they're just they haven't got the success yet, they're still trying to figure it out, they're persevering, they're coming forward. Do you see that? Would they still make a good franchise owner? Or do they need to have success in business to be successful in the franchise world?

Speaker 3: 7:25

You don't have to have previously owned a business, but you do have to have an entrepreneurial spirit. What I've learned in changing so many lives out of the 5,200 franchisees I brought in, maybe 20% should never have been self-employed. They thought they wanted to be self-employed, but they don't have the get up and go. They don't have the drive, they don't have the risk tolerance, they don't have what it takes to be an entrepreneur. So, even though they want to be, 70% of the population want to be entrepreneur Only about a third of the population has the wherewithal to be an entrepreneur.

Speaker 2: 8:06

Yeah, I like that. So, with that to kind of piggyback on it, if someone is coming in and they're able to do a franchise through you, what are things you look for in that individual that is like, okay, they're going to do well in this Again when you're in a franchise system.

Speaker 3: 8:26

It doesn't matter how smart you are, it doesn't matter how educated you are, it doesn't matter how experienced you are. What matters is here's the recipe. It's as if you were going to cook a meal and you got a recipe from a great chef and it called for a half a pound of salt. Why would you put in three quarters of a pound or a quarter of a pound? You need to follow exactly the system of doing business. So that's the thing we're looking for. And then, once they have that, then they have to be able to, they have to have drive.

Speaker 3: 9:07

There's no one there that says you have to be at work on Monday morning and that you have to work number of extra number of hours. You have to be, you have to be. It reminds me of my favorite 10 two-letter words If it is to be, it is up to me. So after that, then it's I give. I've had so many thank yous from so many people in my career and I tell them I gave you a opportunity, I gave you a system, and after that that was a nanosecond, and after that you took it in and developed it. It is. If it is to be, it is up to you yeah, so with with the franchising, is there?

Speaker 2: 9:52

is there an age limit? Uh, you know, I think to my dad. He actually applied to do a new franchise. I was coming here to our town, chick-fil-a. Actually, he got through the whole process which, if you know, chick-fil-a's process, it's, it is long and deep, it's a, it's a big deal, and he got to the almost the last stage where they would have flown him out to georgia. Um, but you know, he, he was like man, I think it's just my age, you know, I'm too old, I'm 60, a 63th time, like. I just think they're not, they're not looking at me. Does that matter in your perspective for franchising?

Speaker 3: 10:32

The. I've had franchisees as young as 18 and as old as mid 70s. The the it's rare to have someone over 65 or 70, because it's when you start a business. It's a. It's not a sprint. A business it's not a sprint, it's a long distance, it's a marathon, and so it takes typically three to five years to mature. So if you're 70 years old and you start something, you say, well, five years from now I'm going to be wealthy. Well, maybe not. That's not interesting as opposed to if you're 40 or 45 or 50. So most people today are in, and that's changed over the years. When I first started franchising in the 70s and 80s, most people that joined us were in their 50s and then now that's come down a lot to the average age of someone joining us is late 30s.

Speaker 2: 11:26

Wow, that's cool. Yeah, because my dad's planning on retiring soon, I'm like, well, I don't see you just being able to sit around and do nothing. And so I'm like, maybe, because we've had it like maybe you should look into franchising again, do maybe something different. So I was just curious with that and I know there are investments, depending on the type of franchise that you're looking into, on average, is there a payment that someone would have to pay to become a franchisee, or you know what's that kind of look on average?

Speaker 3: 11:54

Yeah, there are all kinds of possible expense cost investment to get in. If you buy a McDonald's or a Dunkin' Donuts, it's going to cost you millions of dollars. We have nine brands and the average cost to get in, including everything all in, is about $70,000, $75,000. Okay, but you can buy hotels and restaurants that cost millions and millions of dollars to start.

Speaker 2: 12:25

Yeah. So if people think that that is something they can't afford because they're thinking like them fronting the bill, are there ways that they can have that investment fronted, maybe by investors, venture capitalists, things like that or is it happy from the individual themselves?

Speaker 3: 12:44

What I tell people is to start a business, to build a business, you need two things. One is you need money and you need the skill set to do it. And I say it's a lot easier for me to get money than it is to find people with the right skill set. So if you're the right person, I'm going to give you a chance to do it with little or no money. Now, it may mean you have to work for us for six months or a year to prove yourself, but you will have a chance if you're, if you're the right person, we will get you involved, and with little or no money.

Speaker 2: 13:26

That's awesome and I like that. Given the chance, I think that's really cool. So, with your franchisees, do you have a stat that shows like 50% of the franchisees are successful and their business is up and running and is profitable and things like that, anything like that with what you've done?

Speaker 3: 13:46

Sure, I'll say this that 20% a thousand of them became millionaires, 20% went out of business and the rest did decent but not spectacular.

Speaker 2: 14:00

Sure and decent is like a living wage.

Speaker 3: 14:03

Yes, I mean they could only be worth $, worth eight hundred thousand or six hundred thousand, or yeah, they made it, but they never got all the way to a million.

Speaker 2: 14:15

OK, gotcha. Yeah, I mean, for some people that's like, that's you know, like I said again, I think my dad, like he's retiring, like you would, you would just be happy getting something to support him and be able to do more in the community, kind of thing.

Speaker 3: 14:28

I've been in the tax business for 55 years and it's extra nice because it's seasonal and so you only work a few months a year, and so it's a nice revenue source for early retirees who, again, they just don't want to sit home and do nothing.

Speaker 2: 14:47

Absolutely yeah. So this is just interesting and you know, just thinking of the timeframe we're in and stuff with that. So, and you know, I think franchisee is, like you mentioned earlier, like it's you're giving the process, you're giving the plan and you just have to have the drive to go in and get things done, done. Basically, not that it's easier, it's still, you know, building a business, but at least you have some of the the plan laid out right yeah, everything that's worthwhile requires hard work.

Speaker 3: 15:18

Yeah, but again in, if you're in a seasonal business, it's just a short period of the year and and if your dad's in the north, like you are, it's a nice time of year to be in business, because during you know, I grew up in buffalo and during january through through march it's a good time to be in business because you can enjoy this this summer, spring, summer and fall yep for sure.

Speaker 2: 15:45

Uh, now, with just kind of going towards the tax, like could you? That's where you have a lot of knowledge in. Can anyone be a franchisee in a tax world? Do they have to be math-based or accounting-based type person at all? Does that matter?

Speaker 3: 16:02

I brought in 5,000 people and half of them were tax experts, they were accountants or they had worked for H&R Block or Jackson Hewitt or Liberty or A-Tax, and half of them knew nothing. Actually, the people that knew nothing did better than the people that were already in the industry, because they didn't come with any bad habits. You would think, Chris, that out of the 5,000 people I brought into tax and I've been doing it for 55 years, I'm self-proclaimed great grandfather of tech. You would think they would listen to me. But out of the 5,000 people I brought in, no one's ever listened to 100%. And the winners listen 98 or 99%. The people that become millionaires and very successful, the people that fail listen less than 90%. So again, it doesn't matter how smart, educated, experienced you are, it only matters. Here's the plan, here's the recipe. Follow the recipe.

Speaker 2: 17:00

For sure that's cool. And that's what I like too, because I've thought future stuff. Once I have more bandwidth financially, time, because we're still building our business here to get into franchise. It just is another stream and another business and things like that. So it's just intriguing to me, um, just from where I am perspective wise and so, um you know, with your journey of entrepreneurship franchises things like that.

Speaker 2: 17:28

What would be three things you would want to share with someone who's just starting out, maybe in their business or in a franchise, to help them kind of stay on that path of success.

Speaker 3: 17:39

Well, my general three things in life, and that especially pertaining to work and building wealth, is find something you love to do, work hard, persevere. It's that simple, and I think I invented the phrase thank God it's Monday. If, on Monday morning, you're going to work and you're not looking forward to it, you're going to the wrong place. So if you're a thank God it's Friday person, then you're probably working in the wrong place. So if you're a thank God it's Friday person, then you're probably working in the wrong place. You're probably when you're as blessed as I am I've been 55 years ago, when I took an H&R Block course, started working for H&R Block. I mean, I've never worked a day since and I built two companies that have 10,000 offices and worth over a billion and a half dollars. That's awesome.

Speaker 2: 18:36

Yeah, and I love those tips and I think we're seeing it more, you know, maybe with my generation and those around it, of choosing that, like choosing something that they actually enjoy and finding that, something that they actually enjoy and finding that, because I know we're seeing less and less people who are like my dad, who are just going to stick with something decades and decades just to stick with it. We're bouncing around a lot more to try to find that. What do we enjoy? Where do we enjoy working? Where do we enjoy living more? Now? Do you see the shift in that as well with franchise owners?

Speaker 3: 19:10

Yeah, I think that there's been a new trend over the last about 10 to 15 years that now successful franchisees or entrepreneurs or just successful people in business they're buying franchisees for their children who are just graduating college. So there's a lot more college, there are a lot more 20-somethings that are starting in business funded by their well-to-do parents. So then that didn't exist much before, 15 years ago. Now it happens. At least one out of every six or seven of our new franchisees is a kid financed by their parents.

Speaker 2: 20:01

Interesting. So the parents purchased the franchise first and they build it and then they transfer it over to their kids. Am I, am I tracking right on that or no?

Speaker 3: 20:10

No, they actually buy it from scratch. Oh, okay, so you're like like, hey, I want you to start this franchise. Well, right, okay yeah, there there's, they've. There's always been a a handing off of generations that I built the business and they ended up that's happening in the 21st century. That's that been in decline.

Speaker 2: 20:33

But this is a whole new concept that you acquire a franchise and here, john Jr, go build this business and follow the system that perspective of doing that, but it makes so much sense because they're going to get the knowledge that's already built in the systems and processes on how to do the business. It's a little bit quote unquote safer. I mean, they still have to put in the words, they still have to have the drive, they still have to do the actions, but they're almost like getting a mentor from people who built the business on how to do it correctly, and then that gives them a foot up if they want to ever branch out and do another business as well at such an early age.

Speaker 3: 21:15

When you say it's a little safer or a lot, it's 95% of non-franchise businesses that opened five years ago. 95% of them are closed. Yep, 95% go out of business. 95% that bought a franchise are still in business. Yeah, so it's 19 to 1 more likely to succeed if you acquire a franchise than start a business yourself. So it's way, way safer and you have something to sell. I mean, let's say you acquired our tax business and total investment is $70,000. At the end of the day, you're not good at it, you hate it, you fail. You still have something to sell that could be worth $50,000, $100,000, $200,000. So you've built equity and so it's way safer than if you go try to do something on your own, because you have a saleable asset. Most of the initial investment is the cost of the franchise itself, so you can always turn that over to someone else.

Speaker 2: 22:25

Yep, that's, that's so cool. And again, yeah, I think this just is a great like process, a great, you know great step that people can take to get in the business and build a different life, and so it just really intrigues me, just because obviously, this is kind of how my mind works with business and entrepreneurship and the reason I got into the first place was just, you know, build something, help people and have a different lifestyle than you know what I saw growing up, which wasn't bad, it's just different. And so, yeah, no, I've loved this conversation and it just gets a lot of wheels spinning Right when and I know you're you're heavy in the tax field as far as franchises go Are there different industries that do better with franchises out there? You know, tax obviously does well with what you're in. Are there others that people could pick from that are? You know?

Speaker 2: 23:20

you know just more profitable, I guess, in ease of entry.

Speaker 3: 23:24

And that changes there are. There are over the years. Right, that changes by whether it's in a recession or non-recession. For example, gotcha Taxes tend to be recession-proof, but if you're in a recession and you own a restaurant or most of the franchise fitness center or things like that, you're going to suffer, especially during COVID, right? I mean certain things suffer. So, yeah, and there are things that are cyclical, that get hot, right, there's over the last about five to 10 years.

Speaker 3: 24:04

What's really changed is psychologically in our country is now there's a higher, a significant amount of young people 20s, 30s, 40s who, instead of having children, are acquiring a pet, and so they're giving up children to have a pet. And then 10 years ago, pets were thought of or treated more like animals. Now they're treated like members of the family. So pet industry is going crazy. So right now and that's been ever since and COVID accelerated that because people were staying home so 10% more of the households in the country got pets. So pets is real hot right now in the country got pets. So pets is real hot right now. Eldercare, you know, starting about eight years ago, for about 15, 20, well, for about 20 years, there's going to be 10,000 people a day turning 65. So eldercare has gotten far bigger over the last, starting about 10 years ago, and that'll go for another eight to 10 years.

Speaker 3: 25:14

And so there are certain things I mean there are with, for example, fitness. Fitness has cycles, right that there was one that did really well. It started about 2000 called Curves, and it was. It grew, was like leaps and bounds, and it was for women and had very little equipment and then it almost went out of business so it virtually doesn't exist anymore. And now the number one thing is Pilates. And then kickboxing was hot and boxing was hot and hot yoga was hot. And so there's all kinds of trends, but the trends in income tax has been just steadily growing by 1% to 2% a year for 55 years, but it doesn't leap up.

Speaker 3: 26:08

Pets is growing by double digits. So I'm really excited about our pet franchise, our mobile, our Zoom and Groom and our mobile pet grooming business. It already will be three years old on the 18th and we're already the top 25 out of 4,000 franchisors in the country. We're in the top 25 fastest growing in less than three years. So, and we'll be by the end of the year, we'll be number one in the category, number one, mobile and, just like I did with Jackson, hewitt and Liberty, within five years we'll be a household name. So it'll be Zoom and Grimmin. We'll be in every city in the country of more than 30,000 people. And again, my third household name. I'm the only person that's developed two of the top 100. Now, within three to five years, I'll have three of the top 100 largest franchise chains ever.

Speaker 2: 27:07

That's awesome, that's so cool and I like what you said. There's a lot there to pick out. You have specific uh data points that you log out to where these franchises would be. You know you said above 30 000 in the city, things like that, so I'm sure there's more to it. Uh, which is just fascinating to me as well, like the, the logistics of what, how you pick the cities um with that. So what and how do you like? So obviously, pets. You've seen boom, big increase, big spike. Do you see that? You know, because I'm sure you look ahead like do you see that kind of tapering off eventually in the future? How do you?

Speaker 2: 27:40

how do you kind of navigate or plan for like, hey, this is gonna be something hot right now but it'll probably decline in the future, do you like? How does, how does that kind of work in your mind?

Speaker 3: 27:53

It's only a little better than 50-50 to plan five years out. So you can't mean if you're looking 10 years out you're maybe 10% chance of being right. So I'm always thinking five years out and it's our job as a franchisor is take the pulse of the industry. The pet industry looks good for at least another five to seven years. It looks great, not good. It looks strong for at least another five to seven years.

Speaker 3: 28:22

Another trend is Hispanic, and in this country if you look at the population of non-Hispanics, mostly white and Blacks, it's flat and Hispanics, even without the record immigration, illegal immigration, even if you don't count that has grown by 6% or 7% and I don't see that changing. I see that, as far as I can see, that's going to be. They predict by 2050, and I have no reason to doubt this that there'll be more Hispanics in this country than any other race. And so I mean you, if you are in business, you have to think about that and if you're in it for the long haul, you better adjust your behavior. The speaking Spanish every year is going to be more and more valuable to be bilingual. It's going to be more and more valuable because so many first and second generation Hispanics who prefer that or who, if you can speak Spanish and English, you can deal with 95% of the population.

Speaker 2: 29:31

Yeah, and I love that and just yeah, just thinking ahead and planning and seeing all those trends and seeing what's what's coming is just it fascinates me as well, as trying to and try to look at that and you know we're in the video production agency, so it's, it's there in AI is a big one for us. Looking at that and how that shifts things and how Things definitely be aware of. And you know, I know you mentioned earlier tax, the tax franchises, kind of shifting gears a little bit. But talking about the future, still recession proof, right, you mentioned they're. They're pretty much recession proof because everyone needs taxes and need help doing those. Do you have maybe a few others that are barely recession proof? That are, people are looking for something kind of even more safe as economics and politics happen. Do you have a list of those?

Speaker 3: 30:27

Well, I can tell you that during the biggest recession of our lifetime in 2008 and 2009, the Liberty added over 700 locations. We're the fastest growing company in the country and the second fastest growing was Dollar General. Because they were not only were people not going to the Macy's, and they weren't even going to the Walmarts and they weren't even going to the Walmarts. So those family dollars and dollar general that were in the local neighborhood, they prospered. So they prospered during recessions. I mean, they do well in all times because they're in the neighborhood and people don't have to travel far to go there, and so they're regularly frequented in the small towns. But they really do well during a recession. So there are businesses that do well during recessions like that that cater to okay, I don't have much money to spend, but I do have my basic needs of life, and that's at a dollar general, for example.

Speaker 2: 31:46

Interesting, yeah, and that fascinates me. And I'm curious to hear this too, because when you mentioned dollar general, I always think, man, when I go into town, it's like I see a dollar general and then I see a dollar tree not too far from it, or like a CVS and Walalgreens, like is there a reason that those so are are so close in in what they do, being so close together?

Speaker 3: 32:07

well it, it started long ago when, when mcdonald's opens, they spend 35 000 today to find a location. Guess Guess how much Burger King spends?

Speaker 2: 32:21

Nothing, they just get an extra at a McDonald's right.

Speaker 3: 32:26

So they know that if the McDonald's is doing X amount of revenue, then they're going to do Y amount of revenue. And it's the same way with Walgreens and CVS. You can tell by the revenue of your competitor how much revenue you're going to have. And this is an exact number and I don't know the number. But let's say that an average Burger King does 80% of the average revenue of a McDonald's. Then they know that if McDonald's is doing $7 million, they're going to be doing $5.6 million. But if they go like five miles away, it's their guessing.

Speaker 3: 33:05

They have to do a demographic study. So it's easier to take the demographic study, which is better than a study. It's the actual performance of your competitor and even McDonald's has, and they have a 25% market share. So when Burger King opens next to them you would think that they would be impacted. But Burger King has almost zero impact on McDonald's. So where does Burger King get their business? They take business from mom and pops and that's what's happened over the last 50 years with Walgreens and CVS and Rite Aid, and they take business from the mom and pops. We never had a significant impact on H&R Block but, today, h&r Block only has a 13% market share.

Speaker 3: 33:54

87% of the returns are done by one of their competitors. Would you rather compete with the company that does 13 or the the? The competitors that do 87? We take most of our business from the mom and pops, not from blog yeah, yeah, interesting so yeah, I was always curious on that.

Speaker 2: 34:15

So that's that's very, uh, very interesting, but you know john, this has been fantastic conversation just really got a lot of wheels spinning in my head and I'm definitely going to send this episode and make sure my dad listens to it too, so maybe he can get some ideas with where he's at in life. I definitely appreciate you sharing your knowledge and your direction with franchises. If people want to get connected with you, learn more about you, what you do, or maybe even get started in franchises, what's the best place for them to do that?

Speaker 3: 34:45

It's loyaltybrandscom, and I even have a special presentation for your dad, a webinar that is a link on why you should be a franchise versus open your own business. So I have an hour presentation on why you should be a franchisee as opposed to being a mom and pop.

Speaker 2: 35:05

Awesome. Yeah, that'd be great. Yeah, we can definitely share that in the show notes too and for those who want to tune into that. So again, john, thanks so much for sharing and being on the Elevate Media podcast today.

Speaker 3: 35:15

It's my pleasure, Chris. Thank you.

Speaker 1: 35:18

Thank you for listening to the Elevate Media podcast. Don't forget to subscribe and leave a review. See you in the next episode.