Elevate Your Marketing Game with Expert Insights

Transform your marketing strategies and break away from the digital noise with insights from marketing specialist Ron Reich in our latest episode. Discover how Ron shifted from law school to guiding entrepreneurs to unprecedented business growth and learn how you can apply his expertise to your own ventures. Through our conversation, Ron reveals strategies influenced by marketing legend Dan Kennedy and shares his experiences with industry giants like Ryan Levesque.

Uncover the keys to simplified, effective marketing by focusing on the trifecta of lead generation, nurturing, and conversion. We'll guide you through various traffic generation methods, emphasizing the importance of choosing one and maintaining consistency to avoid distraction. Learn why nurturing leads with consistent content, particularly through email, strengthens connections and boosts sales. Ron's analogy of sales being like parenting—spelled T-I-M-E—highlights the significance of investing time in your audience to foster deeper relationships.

Delve into the realm of efficient social media use and automation without losing yourself in the digital vortex. Strategies inspired by Cal Newport's digital minimalism can help you harness social media's power while minimizing screen time. Explore the benefits of scheduling posts, automating business processes, and the necessity of proactive outreach for sustainable growth. As Ron shares his expertise, discover tools like Zapier and Calendly to enhance your marketing efficiency. Don't miss this opportunity to connect with Ron Reich and explore his resources at ronreich.com, designed to elevate your marketing game.

Chapters

• 0:00 Standing Out in Marketing Strategies
• 13:40 Simplified Marketing Strategies for Success
• 22:17 Efficient Social Media and Automation Strategies
• 28:47 Proactive Outreach for Business Growth
• 32:38 Online Presence for Professional Networking

Transcript

Speaker 1: 0:00

Welcome to the Elevate Media Podcast with your host, chris Anderson. In this show, chris and his guests will share their knowledge and experience on how to go from zero to successful entrepreneur. They have built their businesses from scratch and are now ready to give back to those who are just starting. Let's get ready to learn, grow and elevate our businesses. And now your host, chris Anderson.

Speaker 2: 0:22

Welcome back to another recording of the Elevate Media Podcast. I'm Chris Anderson, your host, and today we're going to be diving into how to improve our marketing and we're going to have a different perspective with it. We know right now, so much is done online on social media. You can do it from your cell phone. But we're going to come from a different perspective with it a little bit, with our guests talking about how you can do it less, less time, less time on your phone and online. So I'm super, super excited to dive into this topic from this perspective, hopefully to give it a little bit of a fresh take in the marketing game. So we've got Ron Reich coming on the show today. Ron, did I say your last name, right?

Speaker 3: 1:01

You did Good job.

Speaker 2: 1:02

Awesome, I appreciate that. So you know, Ron, he helps online entrepreneurs scale their businesses to seven, even eight figures, uh, through his marketing systems. And so, uh, Ron, excited to dive into this topic with you today. You know what got you kind of in the pathway of marketing being your specialty.

Speaker 3: 1:22

Yeah, so I'll give you the quick version of the story is I was um, I was in law school back in um, back in 2000, 2004, 2005. And I kind of um, I kind of had an intuition that becoming a lawyer was not really my destiny. And it was around that time where I um, I used to go to the bookstore all the time, okay, and I used to. Just, I was um at the time. I was actually um anyways. I always would find myself in the business section of the bookstore and I ended up finding out about this guy named dan kennedy who is?

Speaker 3: 2:01

you're familiar so dan kennedy a Kennedy, a legendary business guru and marketer. And it was really at that time because when you read one of his books, you kind of really go down the rabbit hole and you've got to buy all of his books and long story short from finding out about Dan Kennedy. That's when I found out about this idea of information marketing. This was back in 2004, so 2004, 2005 this was really before internet marketing was really a thing. It was kind of just emerging like online marketing. Internet marketing was the thing really. The idea was information marketing, the idea of selling information.

Speaker 3: 2:35

You know, and making money selling your expertise and knowledge, and so that was like really interesting because like, oh, yeah, that's all. Like the whole thing was like you know, make a hundred thousand dollars a year, you know, sitting at home in your under underwear. That was like this famous uh, famous, uh.

Speaker 3: 2:48

Headline from this guy, uh, jeff paul, um anyway, so that was really appealing to me. So, anyways, that kind of kind of got got me started down the down that, down the um, down the path of um becoming a marketer. So really, that's really what I ended up doing. I ended up working as a couple years as a lawyer, and then I would moonlight in the evening on my information marketing business.

Speaker 3: 3:10

My first business was actually telling people, showing people how to do good in law school and how to pass the bar exam, because you have to write about what you know about.

Speaker 3: 3:18

And then I later on ended up partnering with a guy who was a dating expert and I was like the behind the scenes person in that business, kind of pulling the strings, while he was a front-facing expert. And then I ended up I had another business, like in the dog training market, really selling like lower end products and things like that and then I did that for about the first eight years of my marketing career. And then in 2015, I got connected with this guy, Ryan Levesque, who some of your listeners may know he's the best selling author of the book Ask the creative ask method and I was his marketing director for a couple of years and he really helps. He helps generally helps entrepreneurs grow their businesses using surveys and quizzes. He helps generally helps entrepreneurs grow their businesses using surveys and quizzes.

Speaker 3: 4:06

And so that was what kind of got me into the realm of helping entrepreneurs and business owners grow their business, and that was back in 2015. And then I've more or less been doing that since then. So I've really been like spending a lot of time doing where the first half of my career was really hands-on as a, as a marketer, actually doing the actual marketing, like writing sales funnels and things like that and the second half of my career. I'm still doing some of that. The second half of my career has really been as more of a strategist kind of behind the scenes helping, um, helping people grow, grow their businesses, so, um, so, yeah, that that's how I got into it.

Speaker 2: 4:44

So, with marketing nowadays, obviously you know social media online like that's the, the main thing we hear about all the time. So is there still a place to be able to market without using those tools, or is it like, is it a necessity to have those?

Speaker 3: 5:00

Well, so this is a this is an interesting question. So definitely the whole thing when it comes to marketing is you want to be able to. The answer is yes, and so you want to be able to reach your. When you start out marketing, you want to think, okay, where are my people? This is marketing 101. Anyone who's taken a marketing course has heard something like this. You want to think about where are my people?

Speaker 2: 5:25

Right.

Speaker 3: 5:25

And then you want to think about where are my people? And then you want to think, okay, where can I reach them? How can I reach them? So, obviously, if your people are on social media, then that would be a good thing to do. If your people are, you know, or they might not be on social media, so oftentimes there's more than one way to reach another person. So the way I would want to think about it is two things.

Speaker 3: 5:53

So you want to meet people where they're at and at the same time, there really is an opportunity to, um, get people kind of off of social media or, if you don't have to even, it's in a lot of ways better. So here it would get thinking fast here. So, for example, these days, like if you're in the niche where you can actually reach your people without social media, like by direct mail, for example, or by just like speaking at events, like real in-person events, like speaking at conferences, that's actually going to be. You're going to get better prospects there, because there's for a lot of reasons. One of them is because of that personal connection.

Speaker 3: 6:29

Another reason is because there's just a lot less noise, like if you're if they're reading like a trade magazine or if they're getting your mail, your piece, your mailing, for example, versus competing with all the social media. So obviously, if you can do that, that's a good thing. At the same time, that might be difficult for a lot of people, and there's a lot of good things about reaching people on social media or reaching them through Facebook advertising or any other kind of online advertising.

Speaker 3: 6:56

But then, the opportunity really for all of us. I would say it's actually getting people off of the social media platforms and then onto your own platform, and your own platform could be your own email list, which, of course, is a basic that a lot of people use, but it could even be doing things like an offline newsletter or it could be taking them to like a live event, for example. Those are some good opportunities. So this is where the yes and thing goes, because these days, where there's more and more because and this is true five years ago, it's even more true now Because people have been so there's so much distraction, like attention spans are actually getting small and they're getting shorter than they were even five years ago. Thus, if you're able to kind of be in an environment where you're able to connect with them outside of that, that's a big opportunity, because people are craving that human connection. They're kind of jaded by social media, they're numb to it and they're numb to all that technology. So that would be. I would look at doing that.

Speaker 2: 7:59

So, with so many people on here on social media or off social media trying to market their things, you know people say, well, it's, I'm just, my market is just oversaturated, which you know. I don't believe this to be true. I just think people aren't separating themselves, or standing out enough. So how? How is marketing? Can we stand out?

Speaker 3: 8:18

yes, so that's a it's so there's many ways to do it. So, um, okay, so there's a few different layers to this. So one way I kind of I would say the basic way that people can stand out is one of them is really is really through your personality. Yeah, they're the idea there, especially in most of the people I work with are experts not all, but most of them are experts, people who sell information and things like that. They're, you know, coaches, experts, consultants, types. So there's going to be a lot of people that generally do the same thing as them. There's a lot of business coaches or social media coaches or relationship coaches or whatnot. So the thing that's going to separate the reason why someone's going to sign up for you know, me as a business coach versus somebody else's a business coach.

Speaker 3: 9:06

It's going to be a lot less through, a lot less because of my like expertise and my amazing information. It's more because they resonate with me. More gotcha, like it's because it's because of that resident. Like you know, we all have opportunities like oh, like you know, I I'm seeing this guy talk or this gal talk. She knows what she's's talking about, but I'm just not, I don't know something's off, I'm just not feeling it. So the way we can stand out is by.

Speaker 3: 9:31

I don't want to use the word manufacturing, but the way I would think about it is we would want to like do things to make sure that our resonance, that our vibration, that the thing that makes us us, is more present in our marketing, if that makes sense. So that's basically doing things like talking about your you know your vulnerabilities, things like that. It's also just talking about things like you have your captain america shield behind you, like that's an example. Like, um, hopefully you do talk about comic books and how you're into comic books and things like that, because that's going to make people be more inclined to learn about you. So basically it's like showing your personality. It's also showing your values, what you stand for, what you stand against, because that's what's going to get that that. That that really really solid connection, that's really how you can create true influence. So one way to stand out literally, I guess the tip I would give I used to are you into, were you ever into, wwf, like professional wrestling?

Speaker 2: 10:35

no, not, not too much now okay, so you're familiar so yeah I used to be.

Speaker 3: 10:39

I still like it. I used to be a bigger fan these days or in the past that I have now.

Speaker 3: 10:44

But one of this when they, when, when professional wrestlers go to wrestling school, they say the way that they develop, the way to develop your character is you take your existing personality and multiply it by 10 okay that's what I would kind of recommend as kind of a it's kind of a north star how and how you might want to show up online like how can you just enhance the things that, the things that make you you?

Speaker 3: 11:05

So that is one way to uh stand out online. The other way, um, another big way to stand out as far as kind of like some of our, our tricks and tips another one is to I'll give you two more, one more one one of them is to take a look at what's going on in the world. Take a look at there's this idea of trends that are going on in the world, and so typically, a kind of a framework that I, that I teach my students, is you want to think about what's like a positive trend, what's something positive going on in the world, and then also think of what's something that's negative going that's going on in the world and how could your offer, what your how could it be? Kind of it be the intersection of those two types of things, if that makes sense, yeah, so, for example, I, one of my um clients, is this amazing woman by the name of louisa joe. She uh has a program called employee to entrepreneur, and so she basically teaches really corporate professionals.

Speaker 3: 12:09

Yeah how to quit their jobs and become consulting, like really become coaches and consultants and start like online coaching consulting businesses. And so what she does in her marketing, like the positive trend that she talks about, is really the rise of the coaching and consulting industry, and it is true, it actually is, like it is a growing industry. It's like I don't know the actual number, but it's like a it's a billion. You know, it's a multi-billion dollar industry. That's kind of the positive trend and people are still hiring experts more and more now based than they have been before.

Speaker 3: 12:44

And then the negative trend is, with this idea that you know your, your job is becoming obsolete, like your job has been. You know, first your job was getting outsourced, now your job is literally getting replaced by artificial intelligence. Therefore, if you take the positive this opportunity with consulting and the negative, your job is going out of style. Therefore, right now is the time to quit your corporate job and become an entrepreneur and grow a consulting business. So that would be an example and there's always a way you can tap into existing trends, really independent of what's going on in the world Not what's going on in the world, but independent of what your actual marketing, no, what your actual product you're selling is, if that makes sense.

Speaker 2: 13:40

Yeah, and so if we're figuring those things out and we're looking at all that, how can we keep the marketing simple but still powerful? Because I feel like I've been there and trying to think on how to improve and things. It just kind of gets overwhelming or seems like there's so many shiny objects that you can follow down. How can we just keep our marketing simple but still powerful?

Speaker 3: 14:01

Yeah, so marketing is, when it comes down to it, I mean, it's really about generally. It's about having the right message to the right person with the right media. That's a thing I learned from Dan Keddie years ago. To kind of unpack that a little bit, there's really three things we want to be thinking about when it comes to. There's really three things we need to do when it comes to marketing. One of them is we need to generate leads, and what that means is leads traffic, and what that means is leads traffic. That means we need to go to other people's platforms, go out into the world and take people who are not on our platforms, go to other people's platforms and bring them onto our platform. So then you want to be thinking about, okay, the same question I asked before when are my people? How can I reach my people? And this is the simple part of it.

Speaker 3: 14:57

The truth of the matter is is that there's not really that many different ways to generate traffic, to generate leads, you know one of them is to. Advertising is one way. Another one is collaborations, and that's I'll use that as kind of a kind of a, an umbrella term. Umbrella term, collaborations, joint ventures. I would even include speaking at other people's stages. You could also include being featured in the media. We could just call it we'll just put that into that bucket. Then the other one would be social media. It's actually not the best way to generate traffic, but it is an option. Like you know, you can generate. Like you have a podcast, you get new people from your podcast, or if you have a YouTube channel, or if you're doing things on Instagram or TikTok. Social media, that would be another way. Those are really the other one. The last one would be search engine marketing. So okay, so you want me thinking about okay, where are my people? How can I reach them? Is it through advertising? Is it through social media? So what you're?

Speaker 3: 16:13

going to find is and the way you find it. Look at who's already doing well and how are they reaching their people. Right then you want to be thinking about, okay, so other ways I could reach my people, which of these you want to kind of just do some thinking about which of these are the best ways, like, which is, like I think, going to be most effective, where are most of my people and, of course, which of these resonate the best with me, which is something that I believe that I can actually execute, like if you like speaking or if you like podcasting, and your people can be reached through speaking or podcasting. Do those things. If you're interested in advertising and you know you can find people through advertising, then that might, that might be good, so you want to find that that kind of resonance. So that's the first part is is again, this is not complicated, right? It's just about thinking about so where do people screw up? The reason the way people screw up you mentioned shiny objects is is, instead of like trying to just focus on one traffic source, they, they all, they try to do 50 different things at once and that's what's. Or they or they might even start something and it's maybe it's working a little bit, or it's not working, or and they just give up, where you just need to stay consistent with that one thing.

Speaker 3: 17:14

So the second part so first is we need to generate the initial traffic. We need to get eyeballs on us, essentially. Then the second part is we need to get people from other people's platforms. Once we get them onto our platform, we then need to, essentially, we need to nurture that, we need to do marketing, we need to be in front of them, and this is what we're talking about.

Speaker 3: 17:36

When it comes to what does our own platform look like? Like, in your case, like a podcast, is kind of a traffic generator and at the same time, it is actually a way to nurture people, because you have both those. Oftentimes, our best way to nurture people for most people, email is still the most powerful sales mechanism for the most part, or no, it still is the most powerful. So, once we get those initial leads, we want to be essentially nurturing them, connecting with them through. We want to have a content plan, you know, through our various media, through email, maybe we have a podcast, maybe we're doing things on social media, and the point here is that this is really about consistency. Consistency is a superpower when it comes to all this nurturing type thing.

Speaker 2: 18:31

Right.

Speaker 3: 18:32

And one of the things I like to say is that, uh, there's this I can't remember what book it was, what book it was, but uh, it was a book about parenting where the author said that kids spell love t-i-m-e. The idea is, the more time you spend with your kids, that's how they, that's how you show them love, that's how they're gonna, that's how they love you more. It's. The other thing that's also spelled t-i-M-E is sale. Sale is also spelled T-I-M-E.

Speaker 3: 18:56

The more time people spend with you really, in this case, more in a virtual environment, like through email, through maybe reading your book, through being on your podcast that itself is going to make them more inclined to purchase from you. And, of course, you want to be strategic in the way your content is, the way you put out your content, but generally, so we're visible outside of our own platforms. We get people on our platforms. Then we need to be consistent in our own content mix and then we need to be regularly and periodically inviting people to really some kind of a conversion event. That's basically inviting them to take the next step with us, to purchase with us.

Speaker 3: 19:42

If you're selling lower-end programs, if you're doing e-commerce, for example, then you might just be sending them a link to buy your supplement or buy whatever it is you're selling. And if you're selling more higher-end things like coaching, you might be inviting them to like a sales call or a live event or things along those lines. And so, really, again, if you think about this, there are these three parts to it. There's the visibility part, there's the, let's say, your authority content part, and then there's the conversion event part. So you want to be thinking about, if your marketing is not where you're, if it's not where you want it to be, is it because you're not getting enough eyeballs? Maybe we're unorganized there, or maybe we actually and most people think they have like, most people think that's the big problem, but we can all use more leads. I like to just even Amazon, amazon they want more traffic, right?

Speaker 2: 20:38

Nobody has enough traffic.

Speaker 3: 20:41

But then you want to be thinking about okay, so like, but of the people who are in your world, are they taking that next step? So maybe not? If no, if not, then there's a, then there's, then there's, then there's room for improvement there. We want to be optimizing that. And then, like, are people um, are people um converting on your sales calls? Yeah, your sales page is converting. Again, it's not really that complicated. It's very simple and definitely not easy, but this is how we can simplify marketing.

Speaker 2: 21:11

Yeah, and I think that's big is is just simplifying the process, I think, cause when people will get over, when they over, when they make it harder than it should be, then they don't do anything and it just extends their process and extends the time where it takes them to become successful or get results. And so you know, I think, breaking it down like what you said, you know, figure out who you're helping and where they are, how are you going to get in front of them, where you're going to send them to nurture them, keep nurturing them, and then present what you have to offer, kind of just keeping it simple, and then you can add things in as you grow or as you expand.

Speaker 3: 21:43

Absolutely absolutely.

Speaker 2: 21:47

So I think we're just in a time where social media is just a part of it. We can do less, and that's the thing too Talk about. Talk to me about that automation, uh, with marketing, because you know we mentioned talking about how to do it with less time on social media, with less time on your phone. So are there ways, are there systems, places that can help automate our marketing processes, especially if we're a small business with maybe no one on our team, or maybe we have a handful of people on our team?

Speaker 3: 22:16

Yeah, for sure. And here's the thing. The thing I would say, just to back up a little bit, is that like I use social media, like I use mostly Facebook I guess kind of only Facebook in my business, but the thing is is that I'm not actually spending that much time on Facebook which is.

Speaker 3: 22:32

This is the big distinction, that I want to make so, for example, like when I'm when I'll still post and some people don't, but I'll still actually post things on Facebook, like I'll take the time actually, cause it doesn't take that long. It really takes, you know, three minutes to like.

Speaker 3: 22:44

I'll write the. I don't write the post on Facebook. I'll write the post, I'll write the content, and that will take time. But I'm not doing that. I'm writing that in a Google Doc and then for me to actually go and upload it, I guess how you say post it. The whole process takes five minutes.

Speaker 3: 23:01

And then what I typically do, and this is, like again, not complicated. What I'll do is I'll post it and then I'll post, like typically in the morning, and then I'm not going to check the post until like the afternoon. I'll basically my goal is to spend no more than 20 minutes a day on social media. Sometimes it can be a lot less than that. So typically what I'll do is I will post something on social media and then in the afternoon I'll take a look at the post, I'll see if there's any comments, if there's any like, if I got any messages, and then I I'll spend time responding to comments or whatnot, and I just have a clear system for doing that.

Speaker 1: 23:40

So the thing I'm not doing.

Speaker 3: 23:41

The thing that many people do is so. I'm spending less than 20 minutes a day on Facebook. The thing that the majority of people do is they're just on social media all the time. They're literally wasting time. There's crazy stats on that.

Speaker 3: 23:57

So, like I said, some people they'll post something, then they check every five minutes to see if somebody liked it. Some people don't even do that. Some people will just like go on. You know how it is. Like, go on, they'll check their post and then they get involved in a little radical. Involved in a little radical. Yeah, there's, there's, I mean there's crazy stats that I, I think, um, last time I checked, it's like the average person spends about two hours a day on social media. Like, just like, just like scrolling on social media. So if you just do the math, it's really bad. All right, like, yeah, two hours a day. So let's just be generous and say that's 10 hours a week. So, like what is that 40 hours a month? Right? Like what is that 40 hours a month? Right? What else can you do with your time, with an extra 40 hours a month that you're literally wasting?

Speaker 2: 24:43

Right.

Speaker 3: 24:45

So the big thing there is that again, use. There's this idea in this. One of my favorite books is Cal Newport. He wrote this book Digital Minimalism. The idea of being a digital minimalist is that you're still getting the value of technology, but with your kind of minimal output, I would say. If that makes sense. So I'm not saying don't use social media. Social media can be a really, really benefit. I've gotten a lot of clients from social media. It's been very good for my business, but I'm not being a slave to social media, sure.

Speaker 2: 25:22

Yeah, yeah.

Speaker 3: 25:23

And then as far as automation goes kind of depending on where I mean really the thing that comes to me, I think there's when it comes to marketing. Obviously, email automating your email is a good thing to do. Things like your autoresponders and having a welcome sequence, those things are quite good. Things, for example, like how we're talking here.

Speaker 1: 25:51

Yeah.

Speaker 3: 25:53

I booked our interview with a calendar link, right? So that's an example of automation, right? As opposed to you know, you just sent me a link and then magical things happen and things are working. So, yeah, one thing you want to be thinking about when it comes to automation is, yeah, there's definitely a lot of tools out there. Really, the way you want to be thinking about this is think about all the things you're doing in a given week.

Speaker 3: 26:20

I really recommend everybody spend like a week or two just tracking your time and taking a look at what you're spending your time on, and it's pretty enlightening exercise, right. And then what you want to do is you just want to think about okay, of these things, are these things I need to do? Are these things I can delete? Are these things that I can delegate? Are these things that I can systematize, or better systematize or automate, for example? And then, when you do this exercise, you are going to find that there are things that you might be able to automate, like, for example, the things that people automate right there, like the calendar things, like scheduling emails, scheduling social media posts, and, yeah, there's definitely benefit to having those tools, for sure.

Speaker 2: 27:04

Cool, yeah, any tools you use specifically for automation I know Zapier is out there, that's one I hear about a lot.

Speaker 3: 27:14

Yeah, Zapier is very cool. For example, Zapier is good. I'm pretty low-tech compared to most people, I think my email stuff I use Calendly links. One of my things I learned is that you can actually one way to automate is through human beings, I guess, versus technology. So I have a really awesome assistant who she does a lot of these things for me.

Speaker 2: 27:46

That's awesome, yeah, and I think, in any way, you know, use the tools that are available and bring on those who can help you. Like you mentioned delegation and stuff. I think that's a crucial piece to marketing. Um, you know, you always hear with marketing, like in sales specifically like if you're not sending 100 messages a day, then you're not gonna, you know, get the results fast enough. Do you have a metric like that for some people who are very more logistical versus emotional on that? Like, uh, an idea, like aim for this, many you know lead messages to go out per week, or something that someone could be like okay, I'm in the ballpark or I need to up what I'm doing.

Speaker 3: 28:26

Yeah, yeah, yeah, that's a good question. I actually do think that for people who are selling services, people who are coaches, consultants, and even people who are yeah, I mean to be honest yeah, good Doing proactive outreach is actually a thing that kind of all of us should do. This is one thing, so it's actually a. So it's funny. It's like it's a political season, right, I'm not going to get into politics, but one thing that's interesting is that the people who are running for offices, who are like the mostleverage positions in the world, what they are spending their time on, they're spending their time picking up the phone. They're asking people for money, right, they're asking people for you know what I'm saying, so it doesn't really change, right?

Speaker 3: 29:08

And then people, when I think about people who are doing a lot of people who are doing bigger business, like bigger coaching businesses, oftentimes, what they're doing, they're basically, instead of doing prospecting directly for clients, they're doing prospecting for speaking engagements or they're doing prospecting for partners, for example.

Speaker 3: 29:30

So they're still doing the same thing of like. Actually, the thing that's going to grow their business is going to be picking up the phone, essentially, or sending people, sending out the messages, point. I'm getting at. It's something that we all think that, oh, I, at one point I'm not I'm going to be above doing that, but, um, you know, I like to joke that, uh, there was a story about when, um when, uh, john Mackey sold, when they, when they sold whole foods to Amazon which ended up being like I don't know what the number, it was like a, it was like a, it was a multi-billion dollar, you know, sale, and I was reading the one of the Amazon biographies. And yet, in order to like for that stuff to happen, john Mackey had to call up Jeff Azo to make the sale happen to make a billion-dollar sale.

Speaker 3: 30:17

It wasn't happening through automation, right, so it never ends, is kind of the point I'm getting at, but yeah. So, having said that, I think a good actual rule of thumb is to proactively reach out to at least five people per day. Like five to ten people per day is really really good For extra credit. There's a good book I read a couple years ago called Go for no. So the idea is that you want to actually practically get more no's, right, because the whole idea there is that obviously, in order to get a certain amount of no's, two parts of it if you get a certain amount of nose, that two parts, if you get a certain amount of nose that means you're making it up for request.

Speaker 3: 31:01

The other thing that the other thing it prevents is that oftentimes people they might have like a goal of the amount of sales they want to make right or what happens and then like, let's say, you kind of get lucky and like, maybe, like you, you reach out to three people and you make a sale, and then you're like, oh well, I'm good, it's easy to keep your foot off the gas. Does that make sense If you have a goal, to go for a certain amount of projections that's going to keep you engaged even when you've already had some success. One thing that I like to do at times my goal would be to get at least 10 no's per week, or like 20 no's per week. And then I know like, in order for me to get, it's like for for me to get one no or I'm I'm sorry for me to get will be the number for me to get. Um, it's like for every 10 people that I make a request, I'll get like three to four no, three to four notes.

Speaker 3: 31:59

That makes sense, it's like I want to get 10 notes per week. That means I need to make you know whatever the numbers. 30 proactive asks. That makes sense.

Speaker 2: 32:08

Yeah, yeah, I think it's a good, good way for people and then, of course, as you grow, you can do more, but I think it's a good starting point. And yeah, you know, just get out there and then you'll be able to, you know, tweak your your messaging, you'll be able to get that down and then, you know, just improve and continue to elevate what you're doing.

Speaker 2: 32:28

So this has been been a really good conversation, man. A lot of great you know insight, feedback and direction that you're giving the audience listening as far as growing their their businesses through better marketing. So I appreciate you taking time off today and being on the show. If you want to connect with you, find out more about what you do and possibly seek your help, where's the best place to send?

Speaker 3: 32:47

it. Yeah, they can just go to my website, ronreichcom, w-w-w-r-o-n-r-e-i-c-hcom, and then they have a free profit checklist you can get and some other cool stuff.

Speaker 2: 32:59

Awesome. Yeah, everyone, make sure you check out what he's doing, get connected with him if you want to continue to learn from him and get his help. But again, ron, thank you so much for being on the Elevate Media Podcast today. Thanks for having me, really appreciate it.